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BA Business Management with Marketing

This degree is awarded by Hull University

This programme is specifically aimed at candidates who wish to obtain a business management degree which incorporates a substantial marketing content.
The programme contains a clear specialist marketing pathway packed with current marketing theory and practice, and is designed to expand career options by also offering a thorough grounding in business management.

Emphasis is placed on personal effectiveness and development within a managerial role, ensuring you are equipped with the necessary attributes to succeed in today's dynamic business environment.

No Awarding body

Duration of Course:

3 Years

Entry requirements:

You will need a minimum of 120 UCAS points or hold a relevant Access Certificate / Diploma with appropriate units. In line with the widening participation brief, however, the Institute will also encourage applications from students who lack formal qualifications.

International Students also require an IELTS score of 5.5 in all areas or a B2 equivalent English Language qualification

What you will learn:

Level 4
Economics and Politics for Business
Customer Service and Marketing
Professional Skills
Management of People
Business Law
Introduction to Accounting
Introduction to Enterprise

Level 5
International Trade and Integration
Research Skills
HRM & Employment Law
Organisational Management
Operatins & Quality Management
Marketing Planning
Market Intelligence
Manging Self

Level 6
International Marketing Strategy*
Marketing Communications*

Plus 4 modules from:
European Business
Strategic Human Resource Management
Strategic Management
Contemporary Management Issues
Public Sector Management
Sustainability for Business
Dissertation/Work Related Project/Desk Based Study (counts as one choice)

*Denotes compulsory modules

How is the course assessed:

Whilst on this programme students will be assessed using a variety of methods: individual written assignments (reports and essays), individual and group presentations, open book exams and closed book exams together with a final project/dissertation. All assessment methods are designed to incorporate key skills which are transferable to the workplace.

Employment information:

Upon successful completion of this degree, graduates will be equipped with the knowledge and skills to pursue a new career, or advance an existing one in business and management related roles within the private or public sectors and which have a specific focus on sales, marketing and communication.


Telephone : +44 (1472) 311 222 ext 1504
E-mail :

Equal Opportunities

The Grimsby Instutute Group guarantees that it will deal fairly and effectively with all students, staff and visitors and offer equality of opportunity on the basis of age, creed, gender, impairment, learning difficulty, marital status, national origin, race, religion or sexuality.

Students have the right to expect that this will apply to them without prejudice or discrimination and that they also have the obligation to deal fairly and effectively with other students and staff regardless of age, creed, gender, impairment, learning difficulty, marital status, national origin, race, religion or sexuality.

The Grimsby Institute Group will endeavour to comply with the Equality Act 2010 and additional duties, which requires public bodies to make every effort to support persons with disability.

Course was last updated on 6/11/2013